| If you do any amount of research on the web you will | | | | even more effective than direct mailings. Understand |
| find that there is a lot of controversy surrounding | | | | that if someone buys the newspaper they obviously |
| whether or not it is practical to advertise in the Sunday | | | | want to read it. Direct mailings are effective, but they |
| paper because, according to some people, there is just | | | | are also unsolicited. Newspapers are purchased to be |
| too much competition. The contention is that your ad is | | | | read so you have a ready-made captive audience. A |
| liable to get lost in a sea of advertising and coupons. | | | | good design will pique their interest and those coupons |
| That's just the point that they are missing! You already | | | | that save them money will hold their interest. You don't |
| have a captive audience, so use it to your advantage. | | | | always need to use the same coupons and you can |
| Statistics show that a good percentage of people only | | | | plan them in advance to coordinate with special events |
| buy the Sunday paper and furthermore, a significant | | | | or holidays. Which brings up the final point that needs |
| number of that group is only looking for the coupon | | | | to be considered when opting to advertise with |
| inserts. | | | | newspaper inserts and that is distribution. |
| The trick is to draw the reader's attention away from | | | | While your printing company can assist you with a |
| other coupons and specials so that they are attracted | | | | design that will capture their attention, remember, they |
| by your coupons. While there are a number of ways | | | | need time to design the layout, print the flyers/inserts |
| to accomplish this, the most effective method is to use | | | | and get them to the paper of your choice for |
| a layout and design that is extremely eye-catching. | | | | distribution. Every newspaper has a specific deadline in |
| Second to that is price. The reason why consumers | | | | which they require all advertising to be available to be |
| browse through the inserts for coupons and specials is | | | | 'stuffed.' It is important to discuss with your printer what |
| to save some money. However, if they don't see your | | | | kind of turnaround time they are looking at from the |
| ad you haven't accomplished anything and they | | | | point you supply them with the information they will |
| certainly can't utilize your coupons. | | | | need through to printing and delivery to the paper. Give |
| Don't be intimidated by the fact that you have no | | | | them ample time to get your coupon insert designed, |
| background in advertising and marketing. You aren't | | | | proofed by you, printed and delivered. Every printing |
| expected to create the perfect ad that will capture the | | | | company is different so it is imperative to know their |
| reader's attention in order to highlight your coupons. | | | | policies. |
| That's where a good printing company can come to | | | | To get the best results from Sunday pizza menus and |
| your aid. Most reputable printers have graphic | | | | inserts, use an eye-catching ad (your printer can help |
| designers on staff who are well qualified to design an | | | | you with this), plan your specials/coupons well and |
| insert that will attract attention. Your job is to come up | | | | leave enough time to get the job done right. This just |
| with prices that are attractive and menu items that | | | | might be the most effective advertising you have ever |
| make the reader's mouth water and leave the | | | | done if you plan it right because you already have a |
| marketing to the printer. | | | | captive audience. Draw them in with an effective ad |
| In many cases, newspaper inserts are sometimes | | | | and watch your business grow. |