| One of the greatest advertising tools at the disposal of | | | | get stuffed in a drawer to be forgotten or trashed |
| pizza delivery and take-out restaurants is the printed | | | | altogether. The menu should be eye-catching and |
| menu included with every order. The next time the | | | | appealing. Many people have little corkboards or bulletin |
| customer have an appetite for a fresh hot pizza, they | | | | boards in their kitchens for reminders and such, and a |
| can pick up the menu, call in their order, and provide | | | | good many take-out menu get tacked there as well. |
| instant repeat business. Unfortunately, too many times | | | | Menus need to be printed so that they can be easily |
| those menus get trashed for one reason or another. | | | | read. Too many times small businesses make a copy |
| If you own a restaurant, that can be a real problem for | | | | of a copy of a copy that is illegible by the time it is a |
| you, especially if that customer can't remember the | | | | 4th or 5th generation copy. Have your menus |
| name of your shop or has a menu on hand from a | | | | professionally printed and chances are they will be |
| competitor. It could be the particular customer would | | | | kept readily on hand. |
| have preferred your pizza over the other, but they | | | | One of the most effective ways of ensuring that |
| don't have the information on hand to call your shop. | | | | customers will want to hang on to your menu is to |
| For convenience alone, chances are they will call your | | | | offer coupons, discounts, or deals on the menu itself. It |
| competition and you just lost a sale. The question is, | | | | should be inclusive of your in-house menu items and |
| why do people keep some pizza menus and trash | | | | should have a special section for promotional coupons |
| others? | | | | as well. Everyone loves a deal and the surest way to |
| Sometimes menus get trashed because they have | | | | get return business is to offer something special. |
| gotten soiled, so the key is to find a way to get the | | | | A professionally printed menu that offers discounts, |
| menu to the customer while providing a way to keep it | | | | specials and coupons is a menu that is likely to be |
| clean. Some pizza chains staple the menus to the top | | | | kept. Take a look at flyers and menus that the big |
| of the boxes, but that doesn't always mean that it will | | | | chains hand out and you will see that each and every |
| be safe from getting soiled or torn. A good way to | | | | menu is professionally printed and never a copy of a |
| avoid this is to order plastic bags from your printer and | | | | copy. They are direct and to the point always, always, |
| insert the menu into the bag which can then be stapled | | | | include some kind of discount or coupon for something, |
| on the box. A good size bag would house a tri-fold | | | | even if it is only for free delivery. If you want your |
| flyer/menu, such as a 6" x 12.5" door hanger bag. | | | | menu to be kept, learn from the big guys. The next |
| However, if that is not cost effective, a good quality | | | | time you distribute your takeout menus in bags, on |
| glossy paper can often withstand a small amount of | | | | boxes, or as Menu Mailers via the USPS, be sure to |
| exposure to foods and liquids. | | | | do so with the end goal in mind. |
| If a menu is poorly printed or an eye-sore, it is likely to | | | | |