| A Call to Action is often used in a variety of industries | | | | customers feel they need to urgently take action |
| to increase sales. It's a powerful advertising method | | | | before it ends. Or like the example above, you can |
| that can help motivate your customers to purchase | | | | offer a freebie for a limited amount of time. A sense |
| from you sooner rather than later as well as keep | | | | of urgency is the most popular method of |
| them purchasing from you in the future. A call to | | | | implementing a Call to Action. |
| Action usually conveys a sense of urgency to the | | | | Don't just put your prices up in line with other pizza |
| customer; this makes them feel like they have to take | | | | restaurants. Give your customers notice beforehand |
| advantage of your offers now, before it's too late. A | | | | that prices will be going up on a certain date to |
| Call to Action is all about creating powerful advertising | | | | accommodate for costs and other businesses. That |
| in text form, appealing to the customer through | | | | way, customers will want to enjoy your business as |
| psychology. It's easy and simple to add a Call of | | | | much as possible while it's still really cheap compared |
| Action to your Pizza Menu. | | | | to everyone else. |
| For example, your current pizza menu says "Free | | | | If you want a more stable marketing plan that is still |
| tomato garlic bread on all orders over $20." To turn | | | | based on urgency, you can offer a free gift to a |
| this into a Call of Action you need to spice it up a little. | | | | certain number of people. That way you can be sure |
| Make sure people know that this offer is not going to | | | | that you won't give away too many free pizzas or |
| last, it's special and urgently needs you to take | | | | garlic bread's than you can afford and people will still |
| advantage of it now while you still can. Your pizza | | | | try to order as quickly and as much as possible to get |
| menu now says "Special one time introductory offer | | | | the freebie. You can also work out a permanent |
| with this Menu! Free tomato garlic bread on all orders | | | | freebie that still provides you a profit so you are |
| over $20. Get them while their hot!" Now the customer | | | | comfortable with long term use of the gimmick. |
| will see that and think more about how they would | | | | Finally, make sure you include key action phrases in |
| actually really like free garlic bread, and they only have | | | | your pizza menu design. These are especially |
| to spend $20 on their order to get it. They should get it | | | | effective if placed on the front cover of your flyer |
| now before it's too late. | | | | design alongside your special offers, freebies and |
| There are lots of different ways you can turn your | | | | discounts. These can be things like "Call Now", "Get it |
| menu flyers into one or more Call to Actions. If you | | | | now!" and "Don't Miss Out!". |
| have a special offer available, give it a deadline so that | | | | |