| Target clients basically measure your company's | | | | service. |
| credibility by determining how many customers are | | | | Nevertheless, it's not all praise and tribute for your |
| convinced by the effectiveness of your offer. | | | | target readers. It would look like a marketing ploy to |
| Whether you're marketing or selling your business, | | | | get you to buy if all they see in the design and print is |
| target clients would want proof that what you are | | | | how good your product is. People are generally used |
| promising can indeed be of use to them. What better | | | | to so many misleading lines that they automatically turn |
| way to show that than by including testimonials in the | | | | off glorifying ads. |
| design and print of your marketing collaterals. | | | | Instead, target readers would want to know if your |
| Consumers in general want evidence that what you | | | | product or service, as well as your company, can be |
| say is true. Your target clients are sick and tired of | | | | relied on. Whether they can take your word if you |
| empty promises. They don't want to hear or read | | | | promise to bring the sun and moon. I know this is too |
| another ad that doesn't give them any value. Scams | | | | much, but this just means that you should be able to |
| are aplenty, whether online or out. Clients would want | | | | deliver what you have promised. |
| to hear instead of experiences and testimonies of real | | | | Remember that your target audience doesn't see a |
| people, not just the usual lip service in many marketing | | | | concrete sample of your product. Plus, they have to |
| campaigns. They need to be comfortable with the | | | | rely only on your word for something that they have |
| product or service you're offering so they would be | | | | to pay for even before they can actually hold it. Unless |
| enticed to buy it. | | | | you have a way to assure your clients on their issues, |
| This is the reason why testimonials are very popular in | | | | you are losing more potential clients everyday. |
| most collateral. Readers usually look for testimonials in | | | | Testimonials can help you stop losing your potential |
| the design and print of many ads because they want | | | | clients, and instead secure you new ones. Clients will |
| to believe that your business has actually helped many | | | | be more confident to buy from you when they see |
| clients. The comfort level is high when readers see | | | | and read that you're reliable, based on the testimonials |
| and read that many people have given their time and | | | | of loyal customers who speaks highly of you and your |
| money to your business. They feel comfortable that | | | | business. |
| there are loyal clients who swear by your product or | | | | |