| This is something it took me a year or so to actually | | | | customers. Most companies spend more time and |
| see the big picture. This is a practice you will see that | | | | money into keeping existing customers than they |
| is familiar if you look around at most of the worlds | | | | spend on getting new ones. Once a customer has |
| major companies. Think about the last time you called | | | | bought from you, they feel they can trust you, and that |
| and ordered a pizza from Papa Johns. They | | | | is very important. When the trust is already established |
| answered the phone promoting their newest pizza. | | | | something as simple as sending your customers email |
| They have a database with your name, phone | | | | promoting your brand new product can produce a lot |
| number, and street address giving them detail about | | | | of sales. If you do not keep a customer database |
| your previous orders. After they repeat your order to | | | | record or do not have a newsletter column on your |
| you they try to do what they call "suggestive selling", | | | | website then you should consider planning on investing |
| which is asking you if you need any cheese sticks or | | | | something into your customers instead of using a lot of |
| sodas, all based upon your order history. If all goes well | | | | effort trying to target new ones. Think about it, if you |
| and you get a nice looking hot pizza within the time | | | | have a customer database with ways to reach your |
| they quoted you over the phone you are going to | | | | customers then that second and third sale you make |
| order from them again. On top of all this, Papa Johns | | | | to them cost you very little for advertising. This is how |
| has sent me special flyers from my hometown store | | | | to get better sales, if you sell a quality product and |
| that sells me my pizza, with special promotional items | | | | place heavy importance on your customer satisfaction |
| and discounts for that store specifically. | | | | compliance, you will be able to sell almost anything at |
| A recent study I read revealed that fifty percent of | | | | even higher prices. |
| the sales for each item sold was from previous | | | | |