| Today's consumer is altogether too busy to spend any | | | | reason why a local pizza shop can't use this tactic as |
| amount of time on the telephone trying to order a | | | | well. So many businesses try to cut their hourly |
| pizza. They have probably just spend upwards of ten | | | | overhead by promoting "online only" discounts. |
| hours away from home, taking into account work and | | | | Products can be shipped directly from their |
| travel time, and the last thing they want to do is be | | | | warehouses and they don't need to employ extra |
| placed on hold trying to order a pizza for dinner. In fact, | | | | clerks to handle the traffic. In relation to a pizza |
| they are probably so hungry that they could eat the | | | | restaurant, the same principle applies. Why keep your |
| phone they are holding! The reason why they are | | | | cashier tied up on the phone when consumers could |
| ordering delivery or take-out in the first place is for | | | | be ordering online? |
| convenience. One of the very best conveniences that | | | | But the beauty of this goes far beyond getting that |
| you can offer your patrons is the option to order online. | | | | order for those specials that you are advertising on |
| The problem is, how do you inform them that you | | | | your direct mail menus! You can only place so much |
| have an online presence? | | | | information on those flyers because the first rule of |
| You are probably already using your pizza menu as | | | | thumb in a successful flyer advertising promotion is to |
| direct mail advertising so this is the perfect way to | | | | keep the layout/design eye-appealing and as simple as |
| inform your customers that you have a website set up | | | | possible. Here's where those "online only" specials |
| to make ordering much more convenient for them. If | | | | come in handy. Make your offers enticing enough to |
| you haven't already set up a direct mail campaign, now | | | | draw them to your site and then "tempt" them with |
| would be a good time to start. Flyers are proven to | | | | pictures of higher-cost dishes that are much more |
| generate a tremendous amount of business and pizza | | | | appetizing. You only have room on your flyer for just |
| menus can even double or triple those figures. With the | | | | so many photos and images, but online the possibilities |
| right design and layout you can literally saturate your | | | | are endless. |
| market area but again, that becomes problematic. The | | | | The job of your pizza menu flyer is to direct traffic to |
| phones will be ringing off the hook and you will lose | | | | your website. Once you have accomplished that with |
| customers who don't have the time or patience to | | | | specials and coupons, you can display as much |
| wait while other orders are being taken. The answer? | | | | information as your heart desires. Patrons are |
| Send them to your website! | | | | attracted by convenience and cost, but now that you |
| There are several ways to do this effectively, but the | | | | have their attention, show them everything you have! |
| first step is to inform them that you have a website | | | | Statistics show that your sales will skyrocket because |
| set up with your entire menu and they can place an | | | | a picture is worth a thousand words (in this case a |
| order via your site. The most expedient way to make | | | | thousand bites!) and you have the opportunity now to |
| your online presence know is with a direct mail menu. | | | | highlight higher-priced menu items. (Don't forget to tell |
| Use special promotions that can only be utilized online | | | | them on your flyer to remember to bookmark your |
| and you will see your website flourish. You see all the | | | | site in their browser! |
| big department stores use this method and there is no | | | | |