OKI through quality, price, service develop maintenance channels-OKI, quality, price - Printing Industry

General Manager Lin Zhengmin that the channelsspecifically for three or four dealers in the training,
through product quality, competitive price andpositive OKI them into the entire channel system. For
after-sales service to develop and maintain thestylus printerimportant source of growth in the SME
efficiency of the three.market, many second-tier manufacturers often
As of March 31, 2007 in OKI2006 annual filing shows,confused. For SMEs, the dot matrix printer is the
compared with 2005, dot matrix printer sales up 45%,inevitable financial needs, but they are generally
color LED printer sales rose 34%. The same period,well-known companies will lock the product
LED dot matrix printer and color printer market, theprocurement needs. To do this, OKI try a new sales
natural growth rates of 12% and 7%. Dot Matrix Printermodel, and after nearly two years of exploration, has
OKI outstanding performance for the Chinese marketachieved significant results. For SMEs in many
has become one share of second place in the field ofindustries, OKI is to provide solutions in the form of
vendors. This performance has become one of thedirect selling products to replace the previous method.
biggest bright spot OKI2006 year.Example, in some industries, many system integrators
Channel change Appears to have gradually beento help customers when implementing ERP systems
replaced by laser printers Dot Matrix Printer, OKI Whyembedded in the print driver, OKI time to do these
can help achieve such good results? In fact, OKI Okitrades on and system integrators to work together to
Commercial (Beijing) Co., Ltd. General Manager LinOKI print print modules and their industry application
Zhengmin eyes, because of the huge market demandsoftware, the combination of such cooperation,
for tax control, finance and insurance industry to aadopted to meet the industry's customers application
higher degree of information technology products andrequirements.
upgrading of strong demand for small and mediumThrough the this pre-sale technical services, system
enterprises, needle printers in China are expected tosoftware cooperation model, OKI strengthen tax
remain at least 10 years of demand growth.control in the field with the channel operators to help
To ensure this growth momentum can achievebring in Fiscal 2006, OKI has achieved great success
excellent performance under, OKI selected in 2007 tothe industry and directly lay its 2006 stylus printer
conduct a channel change, first proposed themarket share of 12% to 13% of the position.
importance of choosing Quanguozongdai principle is:Point to area Linzheng Min, referring to OKI's sales
the total size of the firm is not a determining factor liestarget this year, said sales in China in 2007 OKI plans
in the total whether on behalf of the OKI brand as itsto further increase 34 percent than last year, the plan
focus the promotion.is not simply to increase production, but to the fate of
In addition, OKI will also be responsible on behalf of thereal products .
past by the general right to recover the channelFor sales, Lin Zhengmin confidence. OKI dot matrix
construction, the future of the channel constructionprinter last year, he said 45% of the growth is based
planning will be completed OKI and General on behalfon 80 general-purpose printer out of the case
of the joint. OKI to commercial products based aroundcompleted. This year on 80 additional products, sales
this feature, OKI has also organized a special channelgrowth plans will be effectively guaranteed.
for the construction personnel, and 7 parts of theCourse, Linzheng Min also said that the general trend
country set up branches and offices. In addition toof the future of the printer industry will be replaced by
channels outside the core, OKI will start in Septemberneedle printer laser printer.