| You can have the most revolutionary product in the | | | | restaurant? That brings me to another point worth |
| world, but if you're not marketing it effectively, nobody | | | | mentioning: Not everyone is going to want your |
| will know or even care. | | | | product. |
| Want proof? | | | | Even if we think they will, they won't. Domino's was |
| Do you think Domino's Pizza makes the best pizza in | | | | smart because they knew who would want their |
| the world? I'm sure you know of a local pizza | | | | product and who would want it the MOST. Then they |
| restaurant that runs circles around Domino's. Yet in | | | | targeted that group, initially-almost to the exclusion of |
| most cases, Domino's wipes the floor with them in | | | | everyone else! |
| terms of profits. | | | | The bottom line is, leave out effective marketing and |
| Why? Because their pizza is better? Of course not! It's | | | | you'll watch as your bottom line plummets! Your |
| because of their marketing campaigns. This Unique | | | | business is sure to fail. |
| Selling Proposition. That is what sets them apart from | | | | I've barely scratched the surface when it comes to |
| their competitors. Fresh hot pizza delivered to your | | | | marketing, but suffice it to say that most people are |
| door in 30 minutes or less! Others have since jumped | | | | doing it wrong. No wonder they struggle and fail! |
| on the bandwagon, but Domino's was first. | | | | Do you really want to master your marketing then |
| Did you know Domino's Founder, Tom Monaghan, first | | | | remember this: "As You Read, So Will You Speak and |
| targeted college students when he opened his first | | | | Write. |