Marketing for Local Artists; Poetry, Art, Sculpture, Photography or Paintings

As a freelance marketing consultant in my retirementcompilations, in various categories; Seasonal "Holiday
often small business people will approach me and askPoetry," "Local Poetry," "Best Poetry of 2007" mix and
my advice to help them market their art business. Onematch compilations to give away and perhaps
thing I find interesting is most are very Internet LiterateIllustrated eBooks with poetry for each picture.
and have some marketing savvy as well. This sureConsider also a weekly or monthly Ezine with the
helps when we sit down to discuss things they mightlatest sculptures, progress, art, etc.
do to market better and sell more of their art,Grass roots; Flyers on Pizza Boxes, Art Exhibits, flyers
sculptures, paintings, photography or artistic creationsat Chamber, visitors centers, inserts in visitor
whatever they might be.information, A-Frame Signage, Roadside signs with
Do you own a small business, which produces art? Iweb-address "this highway adopted by
would say that you should put your efforts in anyYourWebSite.com, etc.
business where it will do the most good. So in theWhat is so great is there are many sources on the
case of a local artist; Loaning art with price tags andInternet to find other ideas such as Judy Cullins
business cards on the frames to Hotels, Time Shares,website on marketing online and her advice is great
Restaurants, travel centers, airport lobbies, visitorand she is right. Everyone should invest in reading her
bureaus, real estate offices, chambers of commerce;articles or reading her books in my opinion. It sure
makes sense.beats the hard way. And well I ought to know having
Plus writing articles for print in Tourist informationbuilt my business from scratch. I hope this article will
material, newspapers, magazines, also post thempropel thought into 2007.
online. Collections of poetry or articles in eBooks