| When using pizza menus to advertise your business, | | | | be eaten and often tempt customers away from |
| there are certain 'tricks of the trade' that can actually | | | | ordinary, lower priced pizzas. (Of course your pizzas |
| help you to significantly increase the average ticket | | | | aren't ordinary, but when upselling it's OK to paint them |
| size. In business, we know this practice as 'upselling'. | | | | in that light!) |
| Pizza menus can do the job for you with little effort if | | | | Use Discounts and Coupons to Increase Sales? |
| they are designed in a way as to do the upselling for | | | | It's almost unbelievable, but discounts and coupons on |
| you for you! Here are proven techniques that increase | | | | your pizza menu can actually increase your average |
| ticket sizes when properly used on your pizza menus. | | | | ticket size considerably. Why do you think all those big |
| Strategically Placed High Profit Items | | | | pizza chains have 'family deals' and 'sports night |
| One of the things you will notice is that most menus | | | | specials' on their menus? Quite obviously because |
| display their high profit items in a place of prominence | | | | they sell! If someone is going to buy one pizza, but |
| on the menu. There is actually a science behind this | | | | hedging whether they would actually need one or two, |
| technique in that we read from left to right and top to | | | | those 'bargains' might just push them over the edge. In |
| bottom. Most high profit items such as appetizers and | | | | their eyes, even though they are paying more, they |
| or high profit dishes are strategically located at the | | | | are also saving more as well! Coupons and discounts |
| upper left hand corner of the menu. This is because | | | | are one of the most effective methods of upselling |
| we have been trained to read from the upper left | | | | when added to your pizza menu. |
| hand corner, across and then down. The first place | | | | Utilizing some (or all!) these proven techniques on your |
| that patron will look is up and to the left. Someone who | | | | pizza menus to upsell can net you a considerably |
| simply wants a pizza will spot those high profit items, | | | | higher profit. They have all been used successfully to |
| guaranteed! | | | | increase average ticket sizes that may generate an |
| Mouth Watering Images | | | | extra $4 to $6, or more, per ticket! Take the time to |
| Now that they've spotted those delectable appetizers, | | | | analyze some of the menus that are being used by |
| tempt them even further with photos of a few of your | | | | the big chains, and you will see these marketing |
| high profit dishes that are hard to resist. That customer | | | | techniques employed. You may even spot others you |
| might have set out to buy an $8 pizza and end up with | | | | could 'borrow' to use on your pizza menus to help you |
| a $12.95 Tour of Italy. Use crisp, clear, full color photos | | | | increase your average ticket by upselling. Let the menu |
| of your best selling, high profit dishes and place them in | | | | do the selling, which frees your staff to make the |
| near proximity to those appetizers or near the pizza | | | | pizzas and run the register! |
| portion of the menu. Mouth watering dishes scream to | | | | |