| -link"> | | | | The question is, if you’re really hungry, or want |
| Everyone from pizza chains to video stores have | | | | to assureyou’re getting the movie you want, |
| used theprincipals of positioning to explode their | | | | where will you go? |
| business. And now, youtoo can use this strategy -- | | | | Now before you say this can’t be applied to |
| regardless of the size of yourbusiness -- to catapult | | | | your business, I wantyou to think again. It can work, and |
| sales. | | | | it will work if you do itright. |
| Remember the pizza chain that had franchises | | | | Everyone has competition. Even someone offering a |
| cropping up likeweeds because they offered to have | | | | truly uniqueebook about a business opportunity has |
| a pie at your door in 30minutes or less? That’s | | | | strong competition fromall the other ebooks with |
| the power of positioning, and the reasonthis pizza chain | | | | different business opportunities. Butthe smart marketer |
| experienced such fast growth. And in a moment | | | | will create a unique position so that theirbusiness |
| I’m going to detail how you can use positioning | | | | opportunity ebook is the obvious choice. |
| to sell more ofyour product. | | | | Let me give you an example
|
| But first I want you to understand what positioning | | | | I own a copywriting business where I write sales |
| is
| | | | letters and adsfor clients. And the competition in this |
| Positioning is looking at your competition and deciding | | | | market is pretty strong. |
| howyou’re different than them. It’s finding | | | | But, by creating my own unique position I’ve |
| one strong benefit thatyour product has that’s | | | | been able to doquite well. |
| not available anywhere else and that yourprospects | | | | My unique position is being able to write copy |
| will view as something desirable. | | | | that’s effectiveand gets results for about 1/4th |
| Take the pizza franchise
| | | | the price of my competition. Anda deeper look at my |
| When people are hungry, they don’t want to | | | | position points out that people don’t need |
| wait to get theirfood. Sure, they might like the corner | | | | tospend more to get the same results. |
| pizza shop that makes agreat pie, but if they’re | | | | So, how do you come up with your own unique |
| really hungry they might not want towait 45 minutes to | | | | position that willlet you make more sales? |
| an hour. | | | | Think about how your product or service is different |
| So in walks a pizza chain that guarantees they’ll | | | | than yourcompetition. And think in terms of a strong |
| get you yourpizza in 30 minutes or less or you | | | | benefit that yourprospects will find desirable, but is only |
| don’t pay. Business explodes. | | | | available through you. |
| And take a look at the video chain that offers | | | | You want to be able to say, If you want |
| guaranteedavailable rentals. Instead of heading down | | | | _________________, thenthis is the only place to |
| to the corner videostore on a busy Friday night praying | | | | get it. And if you can fill in theblank with a strong |
| the movie you want will beavailable, you can drive to | | | | benefit your prospects want then I canguarantee |
| the place where you know it’s goingto be ready | | | | you’ll realize more profits because of it. |
| for you to rent. | | | | |