| Just because you have a website does not mean that | | | | marketing your website. That is because instead of |
| you are automatically listed in the search engines. | | | | building you a search engine optimized website, they |
| When you go to Google and type in a search term, | | | | build you a non optimized website and promote it via |
| the list of sites that come up have been indexed in | | | | Pay Per Click Search Engines. Make sure that you |
| Google. Google's robot determines the relevancy of | | | | choose a company that has experience with search |
| each site that is listed and places websites in the order | | | | engine optimization and can get you listed in Google |
| of relevancy to the search term. You could have a | | | | without using Pay Per Click Advertising. |
| website that is very relevant to a particular search | | | | A website's rank or placement within a spider driven |
| term, but if your site is not optimized for Google, then | | | | search engine is derived from hundreds of variables |
| your site will not be listed. | | | | such as, back links, link popularity, click popularity, |
| What's the point of having a website if no one can find | | | | keyword density, website themes and more. Some |
| it when they search online? | | | | variables are more important than others and their |
| Many small business owners become a victim of | | | | order of importance change all the time. There is no |
| paying thousands for a nice looking website that was | | | | way to know exactly what the spiders consider more |
| designed by a big web designing company with | | | | important from one month to the next, but there are |
| professional graphic artists. I call them victims because | | | | basic search engine optimization fundamentals that |
| most of the time these business owners are stuck | | | | never change. As long as your site is properly |
| with a nice looking fancy website that cannot be found | | | | optimized, you will have no problem being listed in a |
| when doing an online search. In other words, they pay | | | | spider driven search engine. |
| for something that no one sees. | | | | The very basic of search engine optimized websites |
| What most business owners do not realize is that | | | | will have the title, description, and keyword meta tags |
| most web designing companies do not know anything | | | | (website code) typed in. Do not choose a web |
| about internet marketing - they are designers, not | | | | designer that has no knowledge of these tags. Not |
| marketers. On the other hand most internet marketers | | | | knowing what these tags are is like working at Pizza |
| do not know anything about website design - they are | | | | Hut and not knowing what a Pan Pizza is. |
| marketers, not designers. The key to choosing the right | | | | Once the basics are taken care of, there are various |
| we design company for your business is to choose a | | | | advanced ways of optimizing a website using off |
| company that knows both. | | | | page optimization strategies. |
| But then there is another problem... | | | | No one can guarantee you an exact number of days, |
| When you find a web design company that has | | | | weeks, or months for your site to be listed, but most |
| experience with internet marketing along with creating | | | | internet marketing service providers can at the very |
| websites, they will usually charge you too much for | | | | least give you an average time frame, just ask. |