| -link"> | | | | hamburgers and put the company in the limelight. |
| No one takes in any information without it going | | | | The quantity of words is rarely as important as the |
| through one or more of their five senses. Advertisers | | | | quality. People are busy and rushed. The message of |
| too must get their message through the same gates. | | | | the ad must be quick and catchy and informative, yet |
| At times the sense of smell is central. The smell from | | | | must give the message without boredom. This is a |
| a bakery draws consumers to buy some fresh | | | | hard balance. |
| backed goods. The taste test is used in commercials | | | | Sometimes the words used or the image portrayed |
| for soda drinks or pizza. Pictures of food as you enter | | | | will be humorous. Humor is a leading attention getter |
| a restaurant will bring good memories of its flavor. | | | | for advertisements. Alaska airlines was excellent at |
| When buying a bed, touch is the main seller. | | | | portraying extremes in the airline industry, emphasizing |
| Consumers want to try out the various options to | | | | their quality through exaggeration of what the |
| imagine how comfortable it would be for eight hours. | | | | competition didn't have. Their humorous ads must have |
| Of the five senses, sight is by far the most influential. In | | | | kept the airline afloat for several years. |
| fact, researches discovered that 80% of what we | | | | Sometimes the ad is only a reminder of what the |
| learn is learned through the eyes. Most of the rest is | | | | consumer already knows. A motto, a logo, or a symbol |
| learned through hearing. This means that radio ads | | | | each might associate itself to a particular product. The |
| must get the consumer to capture a vision, smell, | | | | colors of Pepsi alone will sell the product. In other |
| feeling, taste of the product through words alone. | | | | words, the picture is all the ad needed. |
| With 80% of what we learn entering our eyes, | | | | In summary, good ads use visual and audio, use |
| advertisers are wise to center their ads around the | | | | precise words, and may add a touch of humor. This |
| visual. If they can add sound, this is even better. Printed | | | | combination will most likely get the attention of the |
| ads can be read over and over by many people. They | | | | public. It requires creativity but is achievable. Once this |
| can last longer and for this reason potentially influence | | | | is done, then the company must choose where the ad |
| more consumers than sound ads alone. | | | | will appear. Some creative people have put their brief |
| Advertisement using the sight will include either words | | | | message on a banner and paid to have it flown over |
| or pictures or both. Words are rather abstract for the | | | | a large group of people. This is a banner ad. It |
| letters represent a reality. The word 'car' stands for a | | | | effectively gets the concise message to many people |
| vehicle of transportation. Words can also represent | | | | at minimal cost. With the added audio of the plane's |
| products. For example, slogans identify products. One | | | | engine to attract attention, both sight and sound are |
| of the must successful was, "Where's the beef?" as | | | | giving the one-two punch to drive the message home |
| part of a Wendy's ad. This one phrase sold millions of | | | | to the consumers. |