| "Ooooh, aaaah!" | | | | student or audience will remember. Layout your flyer |
| Have you ever ooohed and aaahed at an awesome | | | | simply so that it is easy for the eye to navigate to the |
| eye catching flyer? This is the ultimate goal of any | | | | important parts. You don't want to overwhelm the |
| flyer design or brochure design. Once your attention is | | | | viewer with so much to look at that they lose the |
| caught by the flyer, can the flyer start doing what it | | | | focus of what the flyer is really about. |
| was meant to do? What is that? It is to sell or to | | | | 2. Bold, Italic, Color Text |
| inform you on the offering or product. And are you not | | | | Change up the color of the text, but do make sure |
| more inclined to remember an offering or product | | | | that the text is visible and easy to see. Bold the text |
| because the flyer design was eye catching and in | | | | that is important. Italicize other text that adds even |
| some ways forced you to remember it? | | | | more emphasis to your message. |
| You only have a few seconds, actually not even that | | | | 3. Color |
| long to capture the attention of people glancing at your | | | | The ever important color scheme. You want your |
| flyer. You want to make an impact within that short a | | | | colors to work together, but you also want your colors |
| period of time. | | | | to call attention to your message and to catch the eye |
| To do that there are certain layout and design | | | | of viewer. Keep colors in line with your message. If |
| principles that will help you achieve your goal. | | | | you have a soothing message, use soothing colors like |
| 1. Simplicity | | | | pink or orange. If you have a strong message, use |
| You know the KISS principle. Keep it simple and your | | | | strong colors like bright red or neon green. |