| cl | | | | why a prospect should use their services. |
| One of the most important questions that you can ask | | | | Ask yourself this question, âWhen |
| yourself as a fitness business owner or professional is, | | | | Ballyâs Total Fitness and Goldâs Gym, |
| âWhy should someone use my services or | | | | offers their members small monthly fees, say $19.95 to |
| fitness center, over any and all other fitness services | | | | $35.00 a month, why should someone pay my hourly |
| or businesses?â Another way to ask this | | | | rate of $65.00 to $100.00?â You better have |
| question is, âWhy should someone do | | | | a great answer to that question, and you have to |
| business with me versus other businesses and options | | | | radiate that answer in your confidence about your |
| that they may have?â The answer to these | | | | service. Having a USP, breaks down the hesitation in |
| questions is your USP, or Unique Selling Proposition. | | | | your potential clientâs mind to go somewhere |
| This term is used by business owners to describe to | | | | else and pay less, versus going to you and paying |
| potential clients, what makes their business unique and | | | | more. |