| The elevator speech is an old term coined by | | | | interact with, in order to promote your business. Then |
| salespeople, which explains your entire business in the | | | | you are going to hand the person your business card |
| time it takes to ride an elevator. The speech can be | | | | with your Unique Selling Proposition printed on the back |
| made for any business on earth. You can and should | | | | to reinforce the memory. |
| create an elevator speech for your business as well. In | | | | Here is an example of an elevator speech for a |
| fact, you may already have one without knowing it. | | | | gourmet pizza delivery company: "What does your |
| Has anyone ever asked you "what does your | | | | company do?" |
| company do?" at a party? | | | | We provide gourmet pizza with 39 different flavored |
| Your speech is should be no longer than 30 seconds, | | | | crusts that cannot be obtained anywhere else in town, |
| just a couple of sentences, or even a single sentence | | | | delivered to your door by our expert, tuxedo-clad |
| that explains exactly what your business stands for | | | | drivers for less than the cost of taking your family to |
| without adding a bunch of extra language. Your | | | | the movies. |
| elevator speech is an extension of your Unique Selling | | | | You want to be very specific in your elevator speech. |
| Proposition (USP), which is the ultimate promise that | | | | Do not just say that you are the best in town, say |
| you are making your customer that cures the pain to | | | | what makes you the best. Explain how you are going |
| one of his/her problems better than any other business | | | | to help your customer. Do not talk about how long you |
| out there. | | | | have been in business. No one cares. They just want |
| When creating your speech, think of the essence of | | | | to know how your company is going to benefit them. |
| why you created the business in the first place, why | | | | Now that you are an expert elevator speech writer, |
| your customers keep coming back, and how you are | | | | take your USP, the foundation of your entire business, |
| different from everyone else out there. Your elevator | | | | and transform it into something that you can memorize |
| speech should be powerful, and with a message | | | | and tell people every time you run into someone. You |
| almost identical to that of your USP. You are going to | | | | will no longer have to fumble with a weak sentence |
| use this on your elevator speech with everyone you | | | | that explains what you do. |