| By printing your newspaper inserts, or full color flyers, | | | | Moreover, if you are sending out newspaper inserts to |
| from a printing company that specializes in such | | | | several newspaper at once, then this method not only |
| printing can save you a lot of time and money. Most | | | | saves you a lot of money, but a lot of time as well. |
| advertisers think that the local newspaper actually | | | | You can then use one design for all of the |
| prints their inserts on site. However, their presses are | | | | newspapers and print them in bulk from a specialty |
| made to print newspapers and not glossy flyers. So, | | | | printer. Then simply have the appropriate quantity of |
| what does the newspaper do? They buy them from a | | | | flyers shipped to each newspaper for delivery. Just tell |
| printing company just as I am suggesting you do, and | | | | your newspaper rep that you want to "insert only" and |
| then add a hefty mark-up to you, the end user. To see | | | | that you will be sending the to your newspaper. |
| if you are paying too much for the printing, compare | | | | Remember to allow enough time for your flyers to hit |
| the newspaper's rates for "print and deliver" to "insert | | | | the streets on time. Usually it takes about 1 to 2 weeks |
| only". If there is more than $20.00 gap in between | | | | to print them. And, the newspapers will want to have |
| those two rates on 100,000 flyers, then you could | | | | the in-house about 1 week prior to delivery. |
| possibly save money. Or, if there is a gap of $25.00 or | | | | Furthermore, if your "main" daily newspaper wants too |
| more on 50,000 flyers; and a $30.00 gap or more on | | | | much money to deliver your inserts, try a smaller |
| 30,000 flyers, then you could save money. In fact, most | | | | weekly paper that usually charges less. They may |
| gaps are much higher than the ones shown, allowing | | | | also get you a better response, as your insert may be |
| you to save even more money! | | | | the only one in their newspaper. |