| I see many direct sales consultants discussing the | | | | would caution you to target your marketing to a |
| marketing technique of hanging catalogs on | | | | particular segment (new moms, elderly, college kids, |
| neighborhood doors. Do door hangers really work? Or | | | | emptynesters, nail salons, doctors offices, etc.). Then |
| is it just an added expense and expenditure of human | | | | relay your message to that market in a method they |
| resources to employ this tactic? | | | | will respond to. |
| One rule of thumb to keep in mind when you are trying | | | | Blanket fliers and neighborhood blitzes don't always |
| different marketing techniques is whether or not you | | | | work. It's like spraying an arsenal of bullets, hoping to hit |
| acted on a similar campaign. For example, have you | | | | something. |
| ever made a purchase off of any ad you saw on | | | | Instead, try a small sampling - test to see if it is |
| someone's vehicle? (I have not) | | | | effective, if not - then try something else. Perhaps your |
| Have you ever taken advantage of an offer that was | | | | time and financial resources could be better spent with |
| hung on your door (I have not) or did it likely go straight | | | | some direct mailing of your company catalog. Then |
| into the trash or blow away in the wind or eventually | | | | follow-up within a week to ensure the business owner |
| get soggy with rain? | | | | received your catalog. Provide a special offer to entice |
| Do you often read and act upon fliers you find around | | | | a call to action. |
| town? (I have not) | | | | If you keep doing what you've been doing, you're going |
| Of course there are exceptions to every rule, but I | | | | to keep getting what you've been getting. |