| Franchise Direct one of the world’s leading | | | | can safely assume that the popularity of coffee will |
| franchise portals, recently conducted an in-depth study | | | | continue unabated. |
| of the coffee franchise sector. After thoroughly | | | | Coffee franchise businesses are also flexibly |
| examining 29 Franchise Disclosure Documents, | | | | adapting to new American consumer habits. For |
| Franchise Direct has found that the coffee franchise | | | | instance, in recent years, there has been greater |
| sector is weathering the recession resiliently, bolstered | | | | demand for environmentally-friendly products that do |
| by a product that is an integral part of American life. | | | | not exploit workers in the production process. Coffee |
| Despite an early dip at the beginning of the recession, | | | | franchises have been at the cutting edge of the Fair |
| this $11 billion a year industry continues to grow and | | | | Trade movement, and with a range of organic goods, |
| diversify, according to the Franchise Direct study. With | | | | they are perfectly positioned to thrive on this |
| coffee consumption remaining constant in this declining | | | | developing $1billion industry. |
| economic climate, coffee franchises continue to be a | | | | The Franchise Direct study shows that location is the |
| worthwhile investment. | | | | most important factor in a coffee franchise’s |
| According the study, the coffee franchise industry | | | | success. At the same time, mobile units or kiosks give |
| remains extremely competitive at the top and | | | | prospective franchisees a low-overhead, high footfall |
| fragmented at the bottom. Starbucks is the | | | | alternative to the standard franchise unit arrangement. |
| industry’s leading coffee chain, with over 16,000 | | | | Underpinning the recent success of coffee |
| stores worldwide. Because of the accessibility and | | | | franchises is the growing popular consensus that |
| popularity of coffee, a franchised approach, boosted | | | | coffee has a number of health benefits for drinkers. |
| by an established brand identity, continues to be one of | | | | While perhaps once seen as unhealthy, coffee, as |
| the most profitable options to profit on this product. | | | | illustrated by authoritative studies conducted by |
| One of the most reassuring reasons to invest in a | | | | researchers at Harvard and UCLA, clearly has health |
| coffee franchise is the enduring success of the | | | | incentives. |
| beverage. The Franchise Direct study quotes a recent | | | | People exploring franchises for sale will find that |
| poll that shows that coffee consumption actually | | | | coffee franchises sell a product with broad public |
| increased last year among the lucrative 25-to-39-year | | | | appeal that is seamlessly adapting to American |
| old demographic, while it remained steady amongst | | | | consumer trends towards healthiness, social |
| 40-to-59-year-old’s. As the recession continues, we | | | | responsibility, and environmental sustainability. |