| If you are being squeezed out of your own market by | | | | maps which can be reduced to particular zip codes or |
| those big pizza chains, it's time you took matters into | | | | even more precise neighborhoods within those zip |
| your own hands in order to beat them at their own | | | | codes. You know your people - their wants and needs. |
| game. The only thing those big guys have on you at | | | | Satisfy those needs and you will own your market. |
| the moment, is better advertising, and you can easily | | | | Advertising with a Local 'Flavor' |
| win that battle. Fight back with direct mail! While they | | | | Those big chains don't know what is happening in your |
| are so busy adhering to corporate standards and | | | | neighborhood, but you do. Run specials that coincide |
| selling $5 pizzas, you are going to saturate your own | | | | with special events in your market area. Perhaps the |
| market with direct mail pizza menus, brand your name | | | | high school basketball team is in the playoffs, or it's |
| to generate visibility, give people better quality food, | | | | founder's day in your town. Advertise specials and |
| and finally, the battle will be over once and for all. | | | | promotions for major local events. That's something |
| Observe Their Promotions - Beat Them at Their Own | | | | the big chains can't possibly do on a national level, and |
| Game | | | | that is the greatest opportunity you will have to win |
| One of the ways those pizza conglomerates stay so | | | | one over on them. Direct mail brings the word right to |
| competitive is to feed off each other's advertising | | | | the doorstep of consumers in your market, and tells |
| campaigns. Notice how one chain advertised the first | | | | them that YOU have best pizza in town, at |
| pizza at full price and the second at a flat rate that | | | | competitive prices, and that you will done everything |
| was less than half the price. The next thing that | | | | possible to serve them well at all times. |
| happened is, the other major players launched their | | | | So many small pizza businesses are overwhelmed at |
| own campaigns with slight variations of the 'buy one - | | | | the thought of competing with the big chains. Don't let |
| get one half off' technique. Ever seen a "$10 Any | | | | them crush you, because you have something they |
| Pizza" promo? Of course you have because they all | | | | just don't have, great pizza. Get the word out with |
| copy each other! Make your own similar coupon but | | | | direct mail pizza menus that highlight your best selling |
| add value with better quality food and service! | | | | (and most profitable) menu items. Go on the all out |
| Zero in on the Target - Win Back Your Market | | | | attack with coupons, discounts and special promotional |
| By advertising with direct mail you can zero in on your | | | | items. And keep at it until you own your market. Most |
| targeted market with better discounts, coupons, | | | | of the time direct mail pizza menus cost less than the |
| freebies or whatever incentive you want to promote | | | | price of a postage stamp! What is it worth to you, to |
| that is specific to your area. Professional printers can | | | | take back your market area? |
| help you hone in on your market by providing you with | | | | |