| In this article I am going to cover the top 8 hints and | | | | 4: Make it appeal to your market |
| tips to create your first successful flyer campaign. If | | | | This is one of the most important factors you have to |
| you follow these rules, hints and tips your campaign will | | | | considered when doing a flyer campaign. For example, |
| be much much more likely to generate those much | | | | if the service you provide is Beauty Treatments, aimed |
| needed sales. Remember you are always best to buy | | | | at women, use serif fonts, which attract there |
| your print from an online printer, such as Toye | | | | attention. Use bright pink bold colour pallets. There is no |
| Graphics due to the saving in costs they can give you. | | | | point in making your flyer look dull and unexciting. You |
| 1: Know who your target audience is | | | | must identify your market and design with them in |
| This is one of the most important factors you have to | | | | mind. Also, if your market is environmentally |
| consider when doing a flyer campaign. For example, if | | | | conscience, speak to your printer and ask them if they |
| the service you provide is Beauty Treatments, aimed | | | | can print on recycled materials at this should score |
| at women, use serif fonts, which attract there | | | | pints with your potential customers. |
| attention. Use bright pink bold colour pallets. There is no | | | | 5: Be clear on how you want them to contact you |
| point in making your flyer look dull and unexciting. You | | | | So you have got them hooked with your great |
| must identify your market and design with them in | | | | introductory offer, but now what? "Phone now for a |
| mind. Also, if your market is environmentally | | | | Free Quote, "bring this flyer to..", "Go online or email us |
| conscience, speak to your printer and ask them if they | | | | at .". These will all help the people understand what |
| can print on recycled materials at this should score | | | | they need to do. This will increase the number of leads |
| pints with your potential customers. | | | | you get. |
| 2: Get your point across quickly | | | | 6: Find the most effective method of distributing your |
| People want things now. If you hand them your flyer in | | | | flyers |
| the street, you have about 5 seconds to make them | | | | So you have your flyers, all ready to go, but what do |
| either keep it, or they will bin it! The same thing if you | | | | you do with them? You could put them through doors, |
| post it throughout the door, you have the time it takes | | | | on car windscreens or have them inserted into local |
| them to walk from the postbox to the bin to change | | | | newspapers. Whatever you choose to do, make sure |
| there mind. So what you need to do to achieve this is | | | | its more effective for you. For instance, a local joiner |
| make your point bold and obvious. Don't make them | | | | might pay some local kids to put them through doors, |
| read your main copy to find out what your all about. | | | | however this won't work if your business is selling |
| You can use one side for this and one side for more | | | | £10 million luxury sea cruisers. |
| information if you successfully get the first side right..! | | | | 7: Try leaving some strategically placed around town |
| 3: Make them feel like they are getting a bargain | | | | Sounds like a waste of good flyers? You're wrong. |
| People love a bargain. They love to feel as if they are | | | | Leaving one or two next the checkouts in your local |
| getting something for nothing.. So, include time bound | | | | supermarket may prove fruitful as they are waiting |
| offers, % discounts and free offers. However, if you | | | | have nothing else to do. Also try leaving them at bus |
| give them 10% off, you might get one or two | | | | stops, train stations etc. |
| customers from a 5000 flyer drop, however make | | | | 8: Choose an appropriate time to distribute |
| that 10% into 40% or 50%, and get volume through | | | | So you have everything in place, but what's the best |
| your door for the first while and then Prices can go | | | | time to go ahead? According to the Direct Marketing |
| back to normal. Domino's Pizza does this one well, | | | | Association, October. Summer - too many people are |
| they sometimes offer any pizza, any size, for | | | | off holidaying it up. November to February and your |
| £9.99. Or two for one on orange Wednesdays | | | | flyers will have to work extra hard to fight again all the |
| is another example. | | | | parties and Christmas prep. |