| No matter how good your pizza is, it will not matter if | | | | as it would bring in or direct market to people who |
| your pizza marketing strategies are not bringing | | | | already like your pizza and spend money with you on |
| customers in the door. Once you get them to try your | | | | a weekly basis? Capturing your customers information |
| pizza, they may be hooked for life, but just how do | | | | through text message marketing or less effective |
| you get new customers during this economy and time | | | | email marketing can bring you the instant sales and |
| of increased competition for the average pizza shop? | | | | increase customer frequency you need. |
| Lets examine 5 pizza marketing strategies that work | | | | 4. Get involved in the community: |
| to bring in customers no matter the economy: | | | | This is an easy way that will lead to increased sales |
| 1. Give people a reason to eat your pizza: | | | | immediately and over the long term. If you become |
| You can put out ad after ad with discounts and buy | | | | active in the community with your pizza shop through |
| on get on free offers but with out a strong call to | | | | targeted donations and fundraisers you will benefit |
| action, you will not get the response rate you need. | | | | from increased support and customers. Hold a new |
| Words in your ad such as "Limited Time Offer" or | | | | fundraiser every week where you donate 10% of |
| "This Weekend Only" work to increase the importance | | | | gross sales from everyone who brings in a flyer about |
| of the offer and a reason to try you out immediately. | | | | the charity night. Community groups and charities |
| 2. Focus on the benefits: | | | | distribute the flyers for you to their members and it will |
| Is your pizza healthy, fast, cheap, or gourmet? Let | | | | increase your sales that night as well as bring you a |
| people know what type of pizza you serve and the | | | | ton of positive press. |
| benefit of trying you out. By simply defining the market | | | | 5. Test your different marketing campaigns: |
| of your food you can separate yourself from all of the | | | | This is an important aspect of any pizza marketing |
| other shops just selling "pizza." | | | | strategy. You must test, track and determine the |
| 3. Build a customer database: | | | | return on investment for any marketing strategy you |
| It is far easier and more profitable to market to your | | | | implement. If certain offers or coupons bring in the |
| existing customers than constantly trying to market to | | | | most customers, you need to know that and scale up |
| and gain new customers. If you had to make an extra | | | | those efforts instead of just sending out tons of offers |
| $1000 this week to pay rent would you start a new | | | | and not knowing which ones actually bring you money. |
| marketing campaign that would cost almost as much | | | | |